Why do we like certain colors or feel the need to paint our walls different colors? Color holds power over our minds and this impacts how we view colors. Many believe that the five elements of fire, earth, metal, water, and wood factor into our color choices.
The fire element consists of the red spectrum, pink, orange, coral and purple. The earth element is made up of taupe, gold, yellow, brown and earth tones. The metal element is white, pastels and metallic colors. The wood element is made up of medium green, blue and turquoise.
Since color affects our moods use color to change, alter or enhance your mood. If you need decisiveness, assertiveness, motivation and passion use the fire element. Use the earth element when you need to be grounded in your life or to be organized. Need mental clarity or want to develop child-like qualities then use the metal element. Use the water element for spirituality and intuition. For growing a business, working on your health and personal growth use the wood element.
Need to make a change with your business clothes? Did you know others are six times more likely to be influenced by the color you wear than by anything else about your appearance? I know that I am drawn to certain colors but to impact other people’s opinions about me based on the color of my shirt is crazy. Studies show that women tend to react more positively to blue toned colors while men yellow based colors in addition to blue based colors. Lower socio-economic groups prefer yellow based colors while upper class like blue based colors for both men and women. I guess I need to wear more blue to better influence others!
Even our choice for websites, blogs, business cards and fliers impact how a business is thought of. Color choice in business is an important factor to think of before buying 1,000 business cards. Here are some examples of color in business. Red is a powerful color. It calls for action and is a warm color. Turquoise complements and balances red. Turquoise gives us clarity of thought, balance, and compassion. Combine this color with pink for the fashion or beauty market. Pink implies love, romance, nurturing and compassion. While brown seems to be a really boring color for business it gives us the impression of practical down-to-earth feelings and says we are reliable.
I collected this information from the following websites, http://www.empower-yourself-with-color-psychology.com/ and http://www.care2.com/greenliving/how-to-use-the-power-of-color.html
For my business I am using pink and turquoise. I chose those colors before I had even researched colors. Since reading these articles I will also add brown to the mix. I am thinking the packaging and tags will be brown and maybe have a brown background business card with pink and turquoise lettering? I will think on that some more. Any suggestions?